The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He fought to make payments in the depths of the 1930s, but the miniature prototypes he had made of things like ironing boards and ladders had great potential as children’s toys. He named the company Lego after two Danish text, leg and godt, that means “play well. ”

In 1958, he invented the iconic profano brick with tubes inside that makes it interlock to lego pieces. This groundbreaking innovation revolutionized the company and allowed it to grow at an astonishing pace.

By the 1960s, Lego had widened its international reach and began delivering toys beneath license in North America through an arrangement with luggage manufacturer Samsonite. This company also begun selling pieces with all the bits was required to build a particular model, and introduced devoted themes which include Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.

In the early 1970s, Lego had taken a remarkable step forward with its introduction of Lego figures that had movable arms and legs. The company likewise began applying more vinyl and introducing larger obstructions for younger kids, a path called Duplo. In the eighties, Lego’s sales grew at a remarkable rate of ten percent annually, in spite of overall doll industry product sales growth scaling down.

Today, Profano is a massive global business with income of more than $5. main billion and one of the most coveted brands in the world, important link ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less just like a ruthlessly business giant and more like an older family friend.